The Hamburg-wide campaign aims to initiate a first step in reducing the consumption of disposable cups. The focus is on a public campaign to grant a discount of at least 10 cents for customers who bring their own reusable cups. In this campaign, coffee-offering companies, from the baker around the corner, to gas stations to the various franchise companies of the big coffee chains can participate.
On 1 March 2017, the Hamburg Citizenship asked the Senate to coordinate a stakeholder process for the introduction of a reusable system.
In order to achieve this goal, two ways are taken:
— Discount for your own reusable cup
— Alliance for Reusable Solutions with a KehrwiederMug for Hamburg
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