1384|WOMAN AND ADVERTISING

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Provided by Ministerio de Hacienda y Administraciones Públicas

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Dataset information

Country of origin
Updated
Created
Available languages
Spanish
Keywords
Mujer, Estudio Cuantitativo
Quality scoring
140

Dataset description

— Attitudes and opinions of women to work. — Professional profile of women with extradomestic work. — Degree of satisfaction with professional activity and domestic activity. — Opinions on equal opportunities. — Distribution of household chores. — Opinions and attitudes about women’s work. — Vital expectations of the female population. — Frequency of reading press and magazines. — Radio and TVE audience. — Opinions and attitudes towards advertising. — Opinions on the treatment of the image of women in advertising. — Identification with the female stereotype disseminated in advertising. — Opinion on the influence of advertising messages. — Degree of interest in politics.
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