2764|RATIONAL VOTE AND MEDIA AGENDA. PROPOSAL FOR FOLLOW-UP OF THE LEGISLATURE THROUGH EXPERIMENTAL GROUPS

OBJECTIVES: — Electoral behavior of a segment of voters that occupies the center of the ideological spectrum (Madrid workers who have met periodically) and from which a relative capacity for rational evaluation can be expected, while at the same time a poor ideological identification. Accountability attribution mechanisms operating in this segment of voters (defined as moderate, focused, rational and pragmatic). Follow-up of the spring 2006 legislature to the 2008 general elections. QUESTIONNAIRE: — Evaluation of the economic situation of Spain, current and prospective to one year. Evolution of the family economic situation in the last year. — Evaluation of the political situation in Spain, current. — Interest in politics. — Most important problems in Spain. Priority issue if you were a ruler. — Evolution in the last two years of the economy, pensions, education, taxes, employment, citizen security,... — More capable party (PP/PSOE) to manage or solve various issues: justice, healthcare, terrorism, housing, political corruption,... — Influence of government activity on the country’s general march, on the economy, on employment, on terrorism, on housing and on the well-being of citizens. — Elements that influence the well-being of citizens. — Knowledge and scale of valuation of political leaders. — Important qualities in a politician, Mariano Rajoy and José Luis Rodríguez Zapatero. — Preference as Prime Minister between Mariano Rajoy and José Luis Rodríguez Zapatero. — Scale of ideology of the person interviewed and the PP and the PSOE. — Participation in different forms of social and political action:discuss politics, attend rallies, etc. — Intention to vote in union elections. — Valuation of the unions and the government of the PSOE and the PP. — Agreement with the approval of the Statute of Catalonia, with the dialogue with ETA and with the regularisation of immigrants. — Agreement with the consequences of the Statute of Catalonia in relation to the unity of Spain and solidarity between regions. — Agreement with the opportunity represented by the ETA ceasefire and the negotiation itself. — According to the consequences of immigration in Spanish society and the process of regularisation. — Agreement with political corruption related to urban scandals and the action of the central government in relation to this issue. — Agreement with the illegalisation of ANV. — Agreement with the consequences of inflation and the relationship with the management of the socialist government. — Agreement with the use of terrorism as a political weapon. — Accord with permissiveness with the customs of foreigners. — Agreement with the politicisation of the Catholic Church. — Vote recall in the 2004 and 2008 general elections. — Reasons to vote for a particular party in the 2004 and 2008 general elections. — Electoral volatility among PSOE and PP voters in the 2004 general elections. — Electoral turnout among those who do not remember or do not answer in the 2004 general elections. — Vote memory in the regional and municipal elections of 2007. — Intention to vote and sympathy towards political parties in an alleged general election. — Reasons to vote for a certain party in an alleged general election. — Frequency with which you watch the news on TV. TV networks that see and trust in them. — Frequency with which you listen to the news on the radio. Radio channels that listen and trust in them. — Often with which you read the general information in the press. Newspapers you read and trust in them. — Possession of children and no. of children. OBJECTIVES: Study the media agenda by monitoring the reference press and putting it in relation to the citizens’ agenda, as can be seen from the CIS barometers. The main purpose of press monitoring is to identify the dominant frames throughout the period of observation (“framing”), while the study of the relationship between media agenda and citizen agenda allows a first approach to possible “agenda setting” phenomena. The specific objectives are: —To carry out a monitoring of the media focused on the reference press, understanding for such that one that by its influence and prestige has the capacity to mark the agenda of the public opinion. —Identify the frames that shape the perception of the political situation in each case (diagnosis of the problem and attribution of responsibility). —To keep track of the news related to the image of political parties and leaders. —Analyse the relationship between the media agenda and citizens’ concerns and opinions.