Social Media, digital communication and youth; winter 2016/17

From the Youth Service of the City of Vitoria-Gasteiz a research has been carried out on the use of the applications of Social Media and digital communication among the young population of the city. We can underline two objectives: 1) to know which ones use them and how young people between 12 and 18 years old use them; 2) shed light on the reason why they have little influence, within this group, the Social Media of the City Council. For this study, the quantitative methodology and the research technique of semi-structured questionnaires have been used. The total sample is 687 online questionnaires and 729 questionnaires via paper. For more information, see the Fact Sheet.