Survey of consumption and shopping habits

The Trade Services Management considers it essential to provide data and knowledge of the sector to local administrations, companies, traders and agents interested in the development of trade close to the demarcation of Barcelona. The generation of knowledge, and in particular that related to demand, is considered an indispensable instrument for developing and adapting current sectoral policies. The analysis of consumption and purchasing habits, in a temporary perspective, is a barometer of the impacts of the potential changes in the policies of the sector and the perception of the final consumer. The second edition of the survey of consumption and shopping habits was carried out during the months of January and February 2019. It has been made to those responsible for buying a sample of 8,001 main family homes or first residences. In this way, new updated data of the project that began in 2017 with the first edition of the survey are offered. It is worth mentioning that a filter has been applied to the published data, to which only the disaggregated information for municipalities over 10,000 inhabitants appears, due to the size and relevance of the sample and in the preservation of the privacy of personal data. Regarding the archive for 2019, the data matrix has been extended to the results in horizontal percentages to improve its crossover capacity. The objective of this analysis is to know the different profiles of households and consumers, their preferences, habits and buying motivations. The questions have focused on the assessment of commercial offer in municipalities and neighborhoods, purchasing frequencies and types of establishment (segmented by product categories and time slot), use of the internet and purchase of products of proximity, organic production, directly from producers and fair trade. All this provides information to analyse the flows, behaviors and motivations of households when spending in the neighborhoods, the municipality or outside it.