<p>Quantitative research with London's SMEs undertaken by the GLA's Opinion Research team. Online survey carried out by YouGov for the GLA between 5th–19th March 2021, with a response of 1,012 London businesses (owners or senior decision makers only). Sample weighted to be representative of all London businesses by <strong>size</strong> and <strong>sector</strong>, based on <a href="https://www.gov.uk/government/statistics/business-population-estimates-2020" target="_blank">October 2020 Business population estimates </a>data. </p>
<p>Main objectives: </p>
<ul>
<li>To understand the immediate impact of Brexit and the trade deal on London’s SMEs, including which areas of business are the most/least affected, and which areas of the trade deal are causing the most confusion</li>
<li>To assess the appetite of SMEs to continue/increase trading with the EU in light of the trade deal </li>
</ul>
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